A good Web presence begins with a great domain name: something short, something snappy; easy to spell, easy to remember, and just enough off center that it’s worth a visit to find out what the site is all about. And having hooked in the visitor, a proper Web site leaves the visitor with a story.
In our case, both the name and the story spring from one legendary woman who was, in fact, named Vetris. She lived in a small North Carolina town back in the 1970s, a less cautious and much more colorful time than we enjoy today. The first thing to remember is that Vetris was forever having to spell her name out, since lots of people thought they had misheard her, or that it was short for Beatrice. Not a chance. “It’s Vetris. VE-TR-IS. Vetris!” Said that way, it had a tendency to stick in your mind.
The second thing to remember about Vetris is that she had a less than faithful husband. (That’s putting it mildly, but good taste and decorum prohibit us from saying more. Trust us. Really. He was a case.) And in the course of things, after he had chased nearly every skirt in the county, Vetris’s husband settled on this one woman and decided he’d have her as a mistress. Small towns being small towns, everybody knew about it, and everybody waited to see what Vetris would do; she was not a woman to suffer in silence much.
The unwinding was cinematic (somewhere between David Lean and Max Sennett, actually) and it involved Vetris inviting the mistress up to the house for tea, a strategically placed coil of rope, and a kettle of water boiling for the tea. A kettle that became increasingly ominous as the afternoon unfolded. The upshot of it all was that the mistress saw the wisdom of not proceeding with Vetris’s husband, and actually told the story around town in a way that discouraged anyone else from taking up with him, either. “Bat shit crazy” is not a term we would use these days, but you did back then, and it suited Vetris just fine: put an end to that old boy’s roving ways.
We are quick to point out that we do not approve of bullying or coercion, especially when it comes to tea service, but we have to admire the spirit of a woman who saw a problem and just fixed it. So raise a glass (or a cup) to Vetris: Problems…solved.